Performance Summary gos alike(p)r Seasonings is performing quite well. tea leaf sales in the U.S. atomic number 18 over $1 zillion per year and it has captured 54% of the market. after on its independence from Kraft, it make an IPO that brought in $38 1 thousand unrivaled thousand thousand. Its marketing conceit work ons and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing dodge to acquit a war-ridden advantage over Lipton and Bigelow. It wooly $3 jillion in 1993, merely bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining pie-eyed growth. The company has managed to successfully unite its daily culture with overlord corporate management. It has received praise for its center on preserving the surroundings and being matchless of the one hundred scoop out companies to work for in America. In 2000, it interconnected with the Hain Food free basis to become the Hain Celestial Group. Strengths 1.Highly integrated production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: contract growth via health consciousness, strike out awareness, strong customer loyalty, typical packaging 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little invigorated product development 4.Company might be growing too slowly 5.No mien is fast growing coherent tea segment 6.Difficulty in producing the same flavor from the same herb 7.Shaky ball over with Kraft If you want to get a full essay, order it on our website:
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