Cray Research

Executive Summary Cray entered the industry as a pioneer, ontogeny the foremost high-end supercomputer always know to man. The customers were limited to academic and organisation professions. In the quest eight years, Cray continued to develop nevertheless faster supercomputers and is ensnare to release two to a greater extent gen-erations, X-MP and Cray-2, in a year. though Cray has not changed function aloney, competitive land-scape has migrated significantly: consumer tail is now a majority of industrial users, demanding software and services, and argument has caught up to Crays impact power benchmarks. The Market Forces Survey indicates that the strategic levers and key mastery factors that Cray has exploited to occupy the preeminent slew in the recent do not fit well with the new grocery that Cray is trying to tar urinate. To the new marketplace of commercial and industrial users, Cray has to position itself as a assistant and not as a distanced-from-reality I nnovator / Pioneer. Cray needs to ply service capabilities to its offerings e.g. customization, maintenance, training, planning etc.

To be successful Cray bequeath have to bring about numerous changes including aligning it organisational structure with client industries; reducing addiction on undivided stars; introducing cross functional teams; partnering with third political party vendors to accept in the gaps in Crays software capabilities; making R& axerophthol;D more client need focused and responsible; Product development driven by market more than R&D;institutionalizing the knowledge of populate standardised Seymour Cray, Steve Chen into! knowledge data-bases or proprietary tools; partnering with clients in the all stages of value creation. Cray needs to approach the implementation of this dodging in a phased manner. It will have to start with a psychoanalyse to assess the profitability of pursuing specific industries and simultaneously commu-nicate with its employees and submit their feedback on proposed changes. This would need to be followed with the rollout... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper