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Harvard line of work Review 0 1,.... ....... . . DO~l· nt IIEI ~ expression www.hbr.org dodge and the net income by Michael E. Porter include with this full-text Harvard Business Review article: 1 Article epitome The humor in Brief-the core belief The Idea in Practice-putting the idea to work 2 Strategy and the Internet 20 only if Reading A list of related materials, with annotations to guide advance exploration of the articles ideas and applications Product 6358 I&n.roB~M~ I OnPoint~ Strategy and the Internet Does the Internet rejoin established rules about lineation obsolete? To the contrary, it makes them more merry than ever. Why? The Internet weakens industries profitability, as rivals compete on determine alone. And it no longer provides proprietorship advantages, as virtu ally all companies now social occasion the THE INTERNETS INFLUENCE The Internet all-powerfully infiuences industry structure and sustainable emulous advan- them. For example, the Walgreens drugstore chain provides on-line prescription or- dering. Because 90% of customers who order over the Web prefer to pick up their tage.

Industry structure derives from the basic forces of competition: foe competitor; entry barriers for new competitors; the threat prescriptions at a store, Walgreens brickand-mortar business line benefits. Web. The Internet is no more than a tool-albeit a powerful one-that layabout support or damage your firms strategiC positioning. The unwrap to victimization it most effectively? Integrate Internet init iatives into your companys overall strategy! and operations so thatthey 1) complement, rather than cannibalize, your established competitive approaches and 2) create systemic advantages that your competitors By integrating virtual and sensible activities to compensate for the Internets perfor- of diversify offerings; and the bargaining power of suppliers, channels, and buyers. How does the Internet strickle these forces? Its an...If you want to ca-ca a full essay, order it on our website: OrderCustomPaper.com

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