Consumer Behavior

Online Consumer Behavior Internet obtain has been a constant evolution in the consumer industry and has been accessible to the public for over cardinal years. sack sales expanded quickly and became successful beca usance of Internet convenience, weather vane availability, and the variety of merchandise available. This strong increase of online consumerism has produced positive and negative behavior. The purpose of this research is to record how individual behaviors match online shopping. concord to Lars Perner (2008), consumer behavior is defined as the study of individuals, groups, or organizations and the processes they exercise to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes fork out on the consumer and community (Perner, 2008). Motivation, online information search and attitude affect online consumer behavior. By identifying the behaviors that choke off purchasing online and tho se which do not, businesses can attend to to increase wampum and will help to assure their portion out of the market, as electronic trade may well out-step buying traditions in the near future.

Demographics A self-given questionnaire was developed to research the valued theories of online consumer behavior, which pile up important data concerning the scale items of attitude, motivations, and information search. trine coulomb students were tar have goted to administer their own test. A total of 506 students perfect the survey. wholeness hundred students self-administered their surveys and 406 took the onli ne survey. The actual detailed research cond! ucted tangled the use of Likerts seven-point scale to analyze many aspects of handed-down shopping and online shopping. The questionnaires were separated into three different age groups 15 thru 24, 25 thru 34, and 35 thru 44. The results showed greater online shopping from the oldest group to the youngest group. A kick upstairs study was done administering questionnaires in person and through...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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