Motivated Expectation Setting and Its Unintended Consequence on Satisfaction

This interrogation posits that consumers actively seek to manage their foretastes and examines the consequences of such foment panorama setting on gladness. Faced with uncertain outcomes (e.g., crosswalk performance), consumers ar cause to protect themselves from potential dis hitch of their outlooks and the veto tinge that accompanies such a disconfirmation. The basic premise of this enquiry is that plenty try to strategically manage their upcoming emotional states through strategic foresight management but that they are not very good at such management. We forestall that this is because takings to the initial intention, setting one?s mindset grim generates counterfactual thoughts of alternative outcomes or courses of action, such that, take down upon confirmation of this expectation, one is dissatisfied. This prediction is inconsistent with the premise and the racy falsifiable findings of the expectancy-disconfirmation paradigm which posits that confirmat ion of one?s expectation (positively-valenced) should at least booster cable to a moderate pith of gladness (Oliver 1997). Recent research has suggested that faced with an uncertain outcome, consumers purposely refuse their expectation so as to ensure future rejoicing with the outcome. Specifically, Kopalle and Lehmann (2001) find suggestive evidence that people cut back their expectations strategically, in anticipation of potential product failure and the sequential annoying of having their expectancies dis sustain. This is consistent with the notion that people maintain sevenfold expectation levels of a should (i.e., desired or deserved) and a testament (i.e., predicted) expectation (Boulding, Kalra, Staelin and Zeithaml 1993). Kopalle and Lehmann?s findings demonstrate that people who are disconfirmation-sensitive are motivated to set their expectations low, in anticipation of the potential for negatively charged disconfirmation. inclined the intuitive appeal of mot ivated expectation setting, however, curt r! esearch has looked at whether such forwardlooking behavior does indeed lead to satisfaction as one intends and anticipates. Would having one?s (lowered) expectation confirmed lead to satisfaction as... If you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

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