Media usage

I deem attached a copy of my media log for the week of May 14-21, 2007. oer the last week, I spent 3 bits and 25 transactions online, 90 minutes nonice a DVD, 15 hours and 33 minutes watching idiot box, 4 hours and 45 minutes reading, 1 hour and 13 minutes reading magazines, 17 minutes reading the local paper, and 1 hour and 21 minutes using Blackberry. The log shows a marked predilection for foreign media, with the possible exception of my Blackberry and the Toronto Star, which I use to come up up with friends and local events respectively. Even though the Internet is used to carry through everything from communications to entertainment, it is still strange that tv set places first in my personalised Most Popular Medium contest.It is such an old form, first distributed widely in the 1950s. Yet, I spend more conviction watching it, than e-mailing, checking on friends at Face give, or watching news clips on CNN. Perhaps it retains its popularity because of its versatilit y. In tv set Culture, we learn that social change does occur, and television is a fragmentise of this movement(Fiske, 45). Because it keeps changing to keep up with the important issues of a situation time, television ensures its relevance and future existence.Up until now, I return not realized how much time I spent watching televisionnot unusual since many people from all walks of life lament the amount of time people spend on television. I honor that I havent recorded any time hearing to the radio, iPod, or a CD. Maybe music has been pushed into the unconscious or we have come to the point where radio is no longer a spiritualist of note. With the advent of satellite radio, the mp3 player, podcasting, and Russian sites selling music at a fraction of the price, there would be little reason to maintain a radio, with the possible exception of warning the population if disaster strikes.The newspaper is in addition becoming more overlooked as people switch to CNN Online and her babe sites. In order for newspapers to remain competitive, they need to take the focus eat up of world events and concentrate on covering the local area extensively. much(prenominal) close area coverage will never be install on an international news site such as BBC or CNN. age I spend a moderate amount of time on social sites like Facebook, it has not replaced telephone and in-person conversations. While my weekly telephone/text conversations seem to pale in likeness to my online time, face-to-face interaction is preferred.The second most used medium in this study is the bookone of the earliest mediums for disseminating information in the world. However, book sales today are the direct result of successful multi-media campaigns. Ive started reading The Secret by Rhonda Byrnean Australian author with the grand pipe dream to change the world.She proposes to do this by putting together a plank of successful people to educate people about the power of imagination that one can make his dreams come true provided he avoids sentiment about what he does not want. Because more people favor television and Internet sources over books, the writers of The Secret produced a DVD, advertised on the Internet, magazines, and appeared on Oprah. Because of this successful multi-media campaign, it had reached 1 on Amazons bestsellers list. The devastate Potter Novels and other Law of Attraction clones are taking this overture to boost sales.It is important to keep up with the world at humongous and Canadian television imports many American shows such as the Oprah Winfrey Show, the Dr. Phil Show, The View, Girlfriends, and The Bachelor. With such wide exposure to American media, it is little wonder why occidental Canadian and US culture are so similar.Works CitedFiske, John. Television Culture. NY Routledge,1987