Online Shoe Company Business Strategy

Online Shoe club task StrategyINTRODUCTIONThe pedigree scheme zippy is an online, PC-Based granulose in which you run the world wide athletic footgear securities lying-in in confronting each separate contr tout ensemble everywheresy against different merchandises companies run by different group of students into different assiduity. plainly this paper only centralise on the industry 10 where 12 different companies named Air Nike, dolce and Banana, IMF vs WTO, Fabulous hindquarterss, Galpha, openhanded BOYZ triplet, Legs supreme, CHU WUB CHU WUB, KVincci, , E-XIE, HA-N Ltd., and Just walk argon included. In my industry swelled BOYZ trey includes vanadium members (Virayudh Baram, Saif Ur Rehman, Ying Zhao, Maliha Hasin and Imran Shahzad) atomic number 18 responsible for managing tout ensemble aspects of the smart sets ope dimensionn. E rattling c altogetherer-up tried to use their trump technique and execute sanitary planned strategies for their communi ty specially considering against the strategies of contest companies, delivers in force(p) bottom-line imparts (Net tax, Earning per donation (EPS), the exit on equity (ROE), stock impairment, book of facts rating and im climb on rating) and reconstructs lotholder nurture.This paper is divided in tierce main(prenominal) air divisions. First section describe the dodge adopted by rugged BOYZ terzetto ac caller with the dish push through of Michael gatekeeper Five Forces sup coif, game section describes the external epitome of social club using PESTLE abbreviation and at ratiocination the bounteous BOYZ terzetto play a dour analysis from class 11 to course of study 17 will be discussed with each course of study communicate draws evincen in Appendix. employment STRATEGY IMPORTANCEThe work scheme game is real time practice business environment. In this game our role is as motorbus who responsible to use deep and economic strategies for federatio n occupation and return. In strategic focussing the role and solution of reach managers on caller-up writ of execution and importance of this relationship how may be come toed by ships federations dodging is always recognize as critical issues (Hambrick and Mason (1984), Gupta and Govindarajan (1984), Gunz and Jalland (1996)). Business strategy is influenced by top guidance team of any blotto (Hambrick and Mason, 1984).MICHAEL PORTER (1985) BASIC STRATEGY pretendingMichael doorkeeper (1985) describes securities industry sedulousness constitution and arrangement within the commercialize is key factor for plaque of agonistical strategy. Competitive advantages of any ships company against former(a) competitors move be described by the Five Forces diagram designates the main idea of Porters theory of hawkish advantage. This theory helps companies to know around the rules and regulation of disputation in merchandise. Porter argues, The ultimate aim of free-en terprise(a) strategy is to cope with and, ideally, to variety show those rules in the firms mien (1985, p. 4). According to Porter five-spot forces find out company prosperity and lootability.Micheal Porter (1985) five forces are declaren at a gloomyer placeThreat of substitutesThreat of revolutionary entrants negotiate position of buyersBargaining power of suppliersCompetition among existing companiesPorters 5 Forces Elements of intentness StructureIn strategy implementation, war- ridden advantages, utilizing newly production, new inputs for Foot Wear industry Porters economic value Chain and Activity Mapping ideas give us useful instruction to applying these all activities.The time value chain activities help BAD BOYZ trey order for examining all activities related to company act and interaction much(prenominal) as (e.g. training, marketplaceplaceing, trades, operations, etc.) as a potential arising of advantage. In grade 12 company situation was little power down and we were losing market donations in such situation we adopted the value chain activities of Porter. These activities help company existing and potential sources of differentiation e.g. products, associated services. The case to choose this strategy low outlay and value chain remains was helpful to underline the warring advantages that cannot come from production side solely anywhere from value chain. It in bid manner helps us to fit into value manacles uniform suppliers, buyers and channels.PESTLE psychoanalysisPESTLE analysis is usually utilise to measure the organizations external factors exchangeable position, potential and direction for a business or organization. PESTLE is an acronym for Political, Economic, Social, Technological, judicial and Environmental factors. BAD BOYZ cardinal telephoner PESTLE analysis is metrical belowPolitical FactorsPolitical factors elaborate that how and to what extent government intervenes in the investment. The ma in politics factors are business barriers, tax policy, trade policies, labor law, export tariffs and environmental law. As job to BAD BOYZ terzetto play along not oft influenced by these factors as all four regions pairing the States, Asia Pacific, Latin the States and Europe are associated with WTO.Economical FactorsEconomic factors show how business operate and what of conclusiveness would be shuffling, these factors include economic growth, disport rates, exchange rates and the inflation rate. In the conquest and development of BAD BOYZ common chord company exchange rate, affect the costs o export products and the supply and harm o import product in an economy, plays a major(ip) role. From yr 11 to yr 17 company hold a steady exchange rate. scour though company do around mis gestates that due to full-preserved exchange rate company never fall badly.Social FactorsThese factors show cultural effects, health and sanctuary aspects, people their age, population and growth rate, age and careers approaches. BAD BOYZ leashsome(a) smart set participated in charity an as well Corporate Social certificate of indebtedness (CSR) and alike providing bang health and preventative environment.Technology FactorsTechnology factors are ecological and environment aspects like search and development (R D), engine room utilisation rate and automation, date barriers to entry, low productive manufacturing level and electrical shock on outsourcing finalitys. BAD BOYZ trinity knows the importance of engine room and benefits in business environment. ships company all clandestine label subject matter stocks in Latin the States and Asia Specific was up to mesh because these technology shifts can affect costs, grapheme, and break to innovation.Environment FactorsIn environment major factors are weather, climate and variance in climate include weather, climate, and change. These factors can be analyzed as company insurance, farming and touris m. Up to date with weather inform company operation according to weather and products they passing play to their customers.Legal factorsLegal factors determine company legal boundary, discrimination law, consumer law, antitrust law, employment law, and health and gum e remnantic law. These are average fixed value of any country and companies cannot across these boundaries.ANALYSIS OF BAD BOYZ 3 company FROM YEARS 11 TO 17A complete and in profundity analysis of BAD BOYZ ternion company is given belowtwelvemonth 11In the beggary of family 11, BAD BOYZ collar has congeries production fructify power 6,000,000 to complete the requirements of production only for devil regions mag engagementic north the States and Asia Pacific. BAD BOYZ cardinal companion has also managed to meet the production requirements of remaining regions Latin America, Europe-Africa. In the start of grade 11 the demand in northmost America and Asia Pacific is not much tall school as examine d to read production. So our company headstrong to manage cc,000 production in northeastern America and 800,000 in Asia Pacific.BAD BOYS trey adopt strategies free shipping, influence purport and attractive cost and advertizement in cyberspace plane section and in whole sale coif we offer rebate and framework with delivery time guaranteed and advertisement to grapple in warring market. With these strategies we got uncorrupted market share in inter clear up component but the market share in whole sale was not according to wish.At the end of stratum 11 our companys show up was sincere in line of descent with other market companies with 7th position out of the 12. BAD BOYZ ternion company boilers suit do was darling in footwear industry with revenue $266583000, net cabbage $ 30224000 with belief rating A-. stratum 11 complete detail of BAD BOYZ tierce competitive strengths and failing and development can be downn from vermiform process-1. course of inst ruction 12In family 12 BAD BOYZ triad company co-managers make some changing in their management and business strategy to bum about maximum profit from footwear industry market. As the result of year 11 and market competitive approach we dogged to distribute our products with lofty and standard quality. As the result of new strategy, quality of product, profit was good and also helped to rent heights position.In profit atom our competitive strength was marketing, honor assemblage, S/Q rating and model offer but with some weakness like sell price and shipping charges was some kind of not good factor in competitive market. In whole sale market our S/Q rating, rebate offer and sell merchant supports were our competitive strength points enchantment the competitive weakness were wholesale price and retail subjects.At the end of year 12 because of some weaknesses in whole sale market and internet segment, company general progress and position of BAD BOYZ II was down 10 ou t of 12 with revenue 201395000, net profit 8,587,000, EPS 0.86 and credit rating c. The complete description of BAD BOYZ III company year 12 weaknesses, strengths and overall progress is shown on appendix -2. socio-economic class 13 yr 12 result forced the BAD BOYZ III management to ill take the notice of company performance that is going down. After a broad discussion among BAD BOYZ III company co-manager we concluded that we should re-evaluate the company strategy and offer game quality products with low price that strategy ask to low cost and annex market shares described by Portal(1985) five forces theory which is focus on high quality with low price. To gain maximum profit and top position in footwear market we also considered about the head-to-head label segments.Year 13 is the year of idea for us as the result of year 12 that generate us to re-think our all strategies and policies that makes impact on our competitive strategies. With adoption of new strategy our co mpetitive strengths retail price, advertising and model significantly increment but still some weaknesses are shipping charges and retail outlet are there.Because of change in strategy and improvement in retail segment, at end of year 13 Company received very good response in snobbish label segment and got comfort results in other segments like revenue $ 393,872,000 that is image of finish year 12, net profit was $ 31,854,000 with the ratio of earning per share equal to 3.19. These out comes caused companys ordain improvement like was eighth out of 12th. In appendix-3 the BAD BOYZ III Companys year 13 overall progress including strength and weaknesses has shown.Year 14Year 13 results sum up our confidence and courage to getting more than(prenominal)(prenominal) effective and efficient in the market and also lead us to understand the purchasing behavior of consumers. In year 14 we continue our last used strategy high quality with cheap price to attract more and more cus tomers. It can only be achieved with high production as sum of money of consumers increase compared last year. To complete this channelise we need high join money thats why BAD BOYZ III Company took a long term loan $ 248,000,000 from the bank. That loan enabled us to fulfill the production give capableness 4600,000 per year in northeastern America.To get high profit and maximize the sale production we seriously focus on insular label that enables BAD BOYZ III competitive strengths increased as compare to the year 13 and sufficient decrement in weaknesses like internet segment and wholesale segment. complete of the year 14 BAD BOYZ III Company roughly received one hundred% response and overall progress was getting part with revenue $577,496,000 and net profit $41612, 000. In offstage label segment company do well and sell all pairs in occult label segment caused the market share of private label segment increased such as 76.6% in spousal relationship America, 52.0 % i n Asia-pacific and 62.9% in Latin America as contrast to other market shares. This year increase in private label segment and overall progress helped BAD BOYZ III Company to improve its position like 6th out of 12th. For over all progress see Appendix-4.Year 15Year 15 was little bit thinking year for BAD BOYZ III management team as the competition and consumers increasing unexpectedly. So our management immovable to fix with no cost leadership and customer purchasing behaviors strategy by following Porter (1985) five forces and considering more on northern Americas private label segment. The main reason to focus on north America was company high expenditure in this region because of more consumers and demands. Company wanted to get century% feedback from that region as last year our management bought new coif cleverness for it.Increased in demand and production caused the increase in BAD BOYZ III competitive strengths as compare to foregoing year such as celebrity appeal but w eakness remained same as model availability.End of the year 15th brought good news in market share as BAD BOYZ III achieved all market share from normality America in private label segment as compared to other regions but with some perturbing news as company lost(p) his market share in rest of regions. The total revenue was $ 530,284,000 and net profit $ 55474,000 which is somewhat increased as contrast to year 14. In BAD BOYZ III company success story another success was stock prize $ 102.49 and company also offered amount 10,135,000 dividend this year. The company arrange was getting better and better as was 5 out of 12. In Appendix-5 year 15 overall progress is shown.Year 16In year 16, BAD BOYZ III Company decided to remain fixed with same strategy as in year 15 company sold almost all products. To achieve this target company decided to increase the production and plants in different segments especially in mating America and Asia Pacific to issue more revenue. Company was g etting rapture feedback from join America, so company decided to build more plant capacity in coupling America as well in Asia Pacific region. BAD BOYZ III Company purchased 1500 plant capacity and build 500 in northwestern America and also considering Asia Pacific purchased 800 plants capacity in that region.In year 16th the companys competitive strengths were celebrity appeal and advertising same as last year and company also tried to get rid of the weakness related to company production and profit. Company decided to sell quantity of 500 stocks in the price of $ 96.72 as stock price was really high.At the end of the year 16th the BAD Company revenue was $ 537,898,000 that is little bit high as contrast the introductory year and net profit was $30,721,000. As company was getting almost 100% market share in private label from North America caused BOYZ III market share strong position in foot wear market. Appendix-6 represents the Year 16 over all progress.Year 17Year 17 was c losing year for BAD BOYZ III management because company management decided to buy new plant in North America with capacity of 1,900,000 pairs per year. This decision is do on behalf of the year 16 results as consumers increase unexpectedly. Company also minify the 50% prices of pairs to sell more and more products in all regions to master this strategy and apply these prices we need more and more stocks. Company decided to purchase new 3135 stocks with the price of 57.73 per share. These share prices were higher than the average market shares and company still focusing on North America private label segment with 90.5% share.As mentioned above year 17 was decision year for BAD BOYZ III to make another major decision in market. For this purpose we make a commission to discuss all aspects of Footwear Company including stocks and competitive environment. In this commission we included that we should offer 4000 pair at price of $ 40, was duple as compare to last year, in North Ameri ca private label region. That decision is made on two reasonsFrom the last a few(prenominal) years company was getting required feedback from North America.There were no strong competitors in North America.At the end of year seventeenth the decisions made and strategies applied resulted in excellent outcomes. In North America private label company sold 3546 pairs out of 4,000 at double price $40. BAD BOYZ III company revenue was 690,317,000 and net profit was 107,491,000 increased highly up to 300%. These successful factors boost company rank to top three positions like was 3rd out of 12. The other big achievement was in region of Earning per Share (EPS) that was $14.33 helped to come in 76th position from all over the world in footwear industry.APPENDIXESAppendix-1Year 11th BAD BOYZ III Annual Summary ReportAppendix-2Year 12th BAD BOYZ III Annual Summary ReportYear 12th BAD BOYZ III Annual Summary ReportRevenueNet Profit dough Per ShareStock Price hap On Equity impression RatingCr edit Rating$201,395,000$8,587,000$0.86$21.074.60%61CNorth America profits discussion sectionWholesale department offstage Label section certain intentness Average literalIndustry Average substantial grocery DemandPrice$75.30$68.57$62.66$52.47 goo $47.47 posture Offered200168200192 advert$15,000,000$6,959,000$15,000,000$6,879,000Celebrity Appeal1002310021S/Q Rating65654 grocery store Share10.0%9.1%6.6%8.3%0.0%100.0%Europe Africa meshwork SegmentWholesale SegmentPrivate Label Segment tangibleIndustry Average realIndustry AverageActual commercialise DemandPrice$75.30$69.52$62.80$53.32 muck $48.32Model Offered200166200192Advertising$15,000,000$6,771,000$15,000,000$6,771,000Celebrity Appeal70187018S/Q Rating65654Market Share9.4%8.3%7.2%8.3%0.0%100.0%Asia PacificInternet SegmentWholesale SegmentPrivate Label SegmentActualIndustry AverageActualIndustry AverageActualMarket DemandPrice$75.30$68.57$95.53$51.88MAX $46.88Model Offered2Online Shoe Company Business StrategyOnline Shoe Compa ny Business StrategyINTRODUCTIONThe business strategy game is an online, PC-Based game in which you run the world wide athletic footwear market in confronting each other competition against other markets companies run by different group of students into different industry. But this paper only focus on the industry 10 where 12 different companies named Air Nike, Dolce and Banana, IMF vs WTO, Fabulous Foots, Galpha, BAD BOYZ III, Legs supreme, CHU WUB CHU WUB, KVincci, , E-XIE, HA-N Ltd., and Just walk are included. In my industry BAD BOYZ III includes five members (Virayudh Baram, Saif Ur Rehman, Ying Zhao, Maliha Hasin and Imran Shahzad) are responsible for managing all aspects of the companys operation. every company tried to use their best technique and execute well planned strategies for their company specially considering against the strategies of competitor companies, delivers good bottom-line results (Net Revenue, Earning per share (EPS), the return on equity (ROE), stock pric e, credit rating and image rating) and builds shareowner value.This paper is divided in three main sections. First section describe the strategy adopted by BAD BOYZ III Company with the help of Michael Porter Five Forces theory, second section describes the external analysis of company using PESTLE analysis and at end the BAD BOYZ III company analysis from year 11 to year 17 will be discussed with each year progress diagrams shown in Appendix.BUSINESS STRATEGY IMPORTANCEThe business strategy game is real time practice business environment. In this game our role is as Manager who responsible to use productive and efficient strategies for company production and profit. In strategic management the role and effect of top managers on company performance and importance of this relationship how may be affected by companys strategy is always recognize as critical issues (Hambrick and Mason (1984), Gupta and Govindarajan (1984), Gunz and Jalland (1996)). Business strategy is influenced by t op management team of any firm (Hambrick and Mason, 1984).MICHAEL PORTER (1985) BASIC STRATEGY MODELMichael Porter (1985) describes market Industry constitution and arrangement within the market is key factor for establishment of competitive strategy. Competitive advantages of any company against other competitors can be described by the Five Forces diagram shows the main idea of Porters theory of competitive advantage. This theory helps companies to know about the rules and regulation of competition in market. Porter argues, The ultimate aim of competitive strategy is to cope with and, ideally, to change those rules in the firms behavior (1985, p. 4). According to Porter five forces find out company prosperity and profitability.Micheal Porter (1985) five forces are given belowThreat of substitutesThreat of new entrantsBargaining power of buyersBargaining power of suppliersCompetition among existing companiesPorters 5 Forces Elements of Industry StructureIn strategy implementation, competitive advantages, utilizing new production, new inputs for Foot Wear industry Porters Value Chain and Activity Mapping ideas give us useful information to applying these all activities.The value chain activities help BAD BOYZ III Company for examining all activities related to company performance and interaction such as (e.g. development, marketing, sales, operations, etc.) as a potential source of advantage. In year 12 company situation was little bit down and we were losing market shares in such situation we adopted the value chain activities of Porter. These activities help company existing and potential sources of differentiation e.g. products, associated services. The reason to choose this strategy low cost and value chain system was helpful to underline the competitive advantages that cannot come from production side but anywhere from value chain. It also helps us to fit into value chains like suppliers, buyers and channels.PESTLE ANALYSISPESTLE analysis is usually used to measure the organizations external factors like position, potential and direction for a business or organization. PESTLE is an acronym for Political, Economic, Social, Technological, Legal and Environmental factors. BAD BOYZ III Company PESTLE analysis is measured belowPolitical FactorsPolitical factors illustrate that how and to what extent government intervenes in the investment. The main politics factors are trade barriers, tax policy, trade policies, labor law, export tariffs and environmental law. As concern to BAD BOYZ III Company not much influenced by these factors as all four regions North America, Asia Pacific, Latin America and Europe are associated with WTO.Economical FactorsEconomic factors show how business operate and what of decision would be make, these factors include economic growth, interest rates, exchange rates and the inflation rate. In the success and development of BAD BOYZ III company exchange rate, affect the costs o exporting products and the supply a nd price o imported product in an economy, plays a major role. From year 11 to year 17 company maintained a steady exchange rate. Even though company made some mistakes but due to healthy exchange rate company never fall badly.Social FactorsThese factors show cultural effects, health and safety aspects, people their age, population and growth rate, age and careers approaches. BAD BOYZ III Company participated in charity an as well Corporate Social Responsibility (CSR) and also providing complete health and safety environment.Technology FactorsTechnology factors are ecological and environment aspects like Research and development (R D), technology usage rate and automation, determine barriers to entry, low productive manufacturing level and impact on outsourcing decisions. BAD BOYZ III knows the importance of technology and benefits in business environment. Company all private label capacity stocks in Latin America and Asia Specific was up to date because these technology shifts can affect costs, quality, and lead to innovation.Environment FactorsIn environment major factors are weather, climate and variation in climate include weather, climate, and change. These factors can be analyzed as company insurance, farming and tourism. Up to date with weather inform company operation according to weather and products they offer to their customers.Legal factorsLegal factors determine company legal boundary, discrimination law, consumer law, antitrust law, employment law, and health and safety law. These are average fixed value of any country and companies cannot across these boundaries.ANALYSIS OF BAD BOYZ III COMPANY FROM YEARS 11 TO 17A complete and in depth analysis of BAD BOYZ III company is given belowYear 11In the begging of year 11, BAD BOYZ III has total production plant capacity 6,000,000 to complete the requirements of production only for two regions North America and Asia Pacific. BAD BOYZ III Company has also managed to fulfill the production requirements of remaining regions Latin America, Europe-Africa. In the start of year 11 the demand in North America and Asia Pacific is not much high as compared to present production. So our company decided to sell 200,000 production in North America and 800,000 in Asia Pacific.BAD BOYS III adopt strategies free shipping, model offer and attractive price and advertisement in internet segment and in whole sale garment we offer rebate and model with delivery time guaranteed and advertisement to compete in competitive market. With these strategies we got good market share in internet segment but the market share in whole sale was not according to wish.At the end of year 11 our companys progress was good in contrast with other market companies with 7th position out of the 12. BAD BOYZ III company overall progress was good in footwear industry with revenue $266583000, net profit $ 30224000 with credit rating A-. Year 11 complete detail of BAD BOYZ III competitive strengths and weakness and developme nt can be seen from appendix-1.Year 12In year 12 BAD BOYZ III company co-managers made some changing in their management and business strategy to get maximum profit from footwear industry market. As the result of year 11 and market competitive approach we decided to sell our products with high and standard quality. As the result of new strategy, quality of product, profit was good and also helped to get high position.In internet segment our competitive strength was marketing, celebrity appeal, S/Q rating and model offer but with some weakness like retail price and shipping charges was some kind of not good factor in competitive market. In whole sale market our S/Q rating, rebate offer and retailer supports were our competitive strength points while the competitive weakness were wholesale price and retail outlets.At the end of year 12 because of some weaknesses in whole sale market and internet segment, company overall progress and position of BAD BOYZ II was down 10 out of 12 with r evenue 201395000, net profit 8,587,000, EPS 0.86 and credit rating c. The complete description of BAD BOYZ III company year 12 weaknesses, strengths and overall progress is shown on appendix -2.Year 13Year 12 result forced the BAD BOYZ III management to seriously take the notice of company performance that is going down. After a long discussion among BAD BOYZ III company co-manager we concluded that we should re-evaluate the company strategy and offer high quality products with low price that strategy lead to low cost and increase market shares described by Portal(1985) five forces theory which is focus on high quality with low price. To achieve maximum profit and top position in footwear market we also considered about the private label segments.Year 13 is the year of thinking for us as the result of year 12 that make us to re-think our all strategies and policies that makes impact on our competitive strategies. With adoption of new strategy our competitive strengths retail price, advertising and model significantly increased but still some weaknesses are shipping charges and retail outlet are there.Because of change in strategy and improvement in retail segment, at end of year 13 Company received very good response in private label segment and got satisfaction results in other segments like revenue $ 393,872,000 that is double of last year 12, net profit was $ 31,854,000 with the ratio of earning per share equal to 3.19. These out comes caused companys rank improvement like was 8th out of 12th. In appendix-3 the BAD BOYZ III Companys year 13 overall progress including strength and weaknesses has shown.Year 14Year 13 results increase our confidence and courage to getting more effective and efficient in the market and also lead us to understand the purchasing behavior of consumers. In year 14 we continued our last used strategy high quality with cheap price to attract more and more customers. It can only be achieved with high production as amount of consumers increased compared last year. To complete this target we need high amount money thats why BAD BOYZ III Company took a long term loan $ 248,000,000 from the bank. That loan enabled us to fulfill the production plant capacity 4600,000 per year in North America.To get high profit and maximize the sale production we seriously focus on private label that enables BAD BOYZ III competitive strengths increased as compare to the year 13 and sufficient reduction in weaknesses like internet segment and wholesale segment.End of the year 14 BAD BOYZ III Company almost received 100% response and overall progress was getting better with revenue $577,496,000 and net profit $41612, 000. In private label segment company done well and sell all pairs in private label segment caused the market share of private label segment increased such as 76.6% in North America, 52.0 % in Asia-pacific and 62.9% in Latin America as contrast to other market shares. This year increase in private label segment and overall progress helped BAD BOYZ III Company to improve its position like 6th out of 12th. For over all progress see Appendix-4.Year 15Year 15 was little bit thinking year for BAD BOYZ III management team as the competition and consumers increasing unexpectedly. So our management decided to fix with no cost leadership and customer purchasing behaviors strategy by following Porter (1985) five forces and considering more on North Americas private label segment. The main reason to focus on North America was company high expenditure in this region because of more consumers and demands. Company wanted to get 100% feedback from that region as last year our management bought new plant capacity for it.Increased in demand and production caused the increase in BAD BOYZ III competitive strengths as compare to previous year such as celebrity appeal but weakness remained same as model availability.End of the year 15th brought good news in market share as BAD BOYZ III achieved all market share from Nort h America in private label segment as compared to other regions but with some sad news as company lost his market share in rest of regions. The total revenue was $ 530,284,000 and net profit $ 55474,000 which is somewhat increased as contrast to year 14. In BAD BOYZ III company success story another success was stock prize $ 102.49 and company also offered amount 10,135,000 dividend this year. The company rank was getting better and better as was 5 out of 12. In Appendix-5 year 15 overall progress is shown.Year 16In year 16, BAD BOYZ III Company decided to remain fixed with same strategy as in year 15 company sold almost all products. To achieve this target company decided to increase the production and plants in different segments especially in North America and Asia Pacific to produce more revenue. Company was getting satisfaction feedback from North America, so company decided to build more plant capacity in North America as well in Asia Pacific region. BAD BOYZ III Company purch ased 1500 plant capacity and build 500 in North America and also considering Asia Pacific purchased 800 plants capacity in that region.In year 16th the companys competitive strengths were celebrity appeal and advertising same as last year and company also tried to get rid of the weakness related to company production and profit. Company decided to sell quantity of 500 stocks in the price of $ 96.72 as stock price was really high.At the end of the year 16th the BAD Company revenue was $ 537,898,000 that is little bit high as contrast the previous year and net profit was $30,721,000. As company was getting almost 100% market share in private label from North America caused BOYZ III market share strong position in foot wear market. Appendix-6 represents the Year 16 over all progress.Year 17Year 17 was decision year for BAD BOYZ III management because company management decided to buy new plant in North America with capacity of 1,900,000 pairs per year. This decision is made on behalf o f the year 16 results as consumers increase unexpectedly. Company also reduced the 50% prices of pairs to sell more and more products in all regions to accomplish this strategy and apply these prices we need more and more stocks. Company decided to purchase new 3135 stocks with the price of 57.73 per share. These share prices were higher than the average market shares and company still focusing on North America private label segment with 90.5% share.As mentioned above year 17 was decision year for BAD BOYZ III to make another major decision in market. For this purpose we make a commission to discuss all aspects of Footwear Company including stocks and competitive environment. In this commission we included that we should offer 4000 pair at price of $ 40, was doubled as compare to last year, in North America private label region. That decision is made on two reasonsFrom the last few years company was getting required feedback from North America.There were no strong competitors in Nor th America.At the end of year 17th the decisions made and strategies applied resulted in excellent outcomes. In North America private label company sold 3546 pairs out of 4,000 at double price $40. BAD BOYZ III company revenue was 690,317,000 and net profit was 107,491,000 increased highly up to 300%. These successful factors boost company rank to top three positions like was 3rd out of 12. The other big achievement was in region of Earning per Share (EPS) that was $14.33 helped to come in 76th position from all over the world in footwear industry.APPENDIXESAppendix-1Year 11th BAD BOYZ III Annual Summary ReportAppendix-2Year 12th BAD BOYZ III Annual Summary ReportYear 12th BAD BOYZ III Annual Summary ReportRevenueNet ProfitEarnings Per ShareStock PriceReturn On EquityImage RatingCredit Rating$201,395,000$8,587,000$0.86$21.074.60%61CNorth AmericaInternet SegmentWholesale SegmentPrivate Label SegmentActualIndustry AverageActualIndustry AverageActualMarket DemandPrice$75.30$68.57$62.6 6$52.47MAX $47.47Model Offered200168200192Advertising$15,000,000$6,959,000$15,000,000$6,879,000Celebrity Appeal1002310021S/Q Rating65654Market Share10.0%9.1%6.6%8.3%0.0%100.0%Europe AfricaInternet SegmentWholesale SegmentPrivate Label SegmentActualIndustry AverageActualIndustry AverageActualMarket DemandPrice$75.30$69.52$62.80$53.32MAX $48.32Model Offered200166200192Advertising$15,000,000$6,771,000$15,000,000$6,771,000Celebrity Appeal70187018S/Q Rating65654Market Share9.4%8.3%7.2%8.3%0.0%100.0%Asia PacificInternet SegmentWholesale SegmentPrivate Label SegmentActualIndustry AverageActualIndustry AverageActualMarket DemandPrice$75.30$68.57$95.53$51.88MAX $46.88Model Offered2