Red Bull Case Study Example | Topics and Well Written Essays - 250 words

Red hoot - Case Study exemplificationThe responsibility for the success of the beings No. 1 energy drink is shared by the companys 7,758 employees around the world (compared to 6.900 in 2009). The Red Bull headquarters are based in Fuschl am See, not further from Salzburg, Austria (Red Bull, N.D., par. 3). The case study hereby aims to proffer issues pertinent to a comprehensive evaluation of the commercializeing design designed specifically to enhance the brand image of Red Bull and to maintain and sustain market leadership. Conclusion The case study was able to achieve its objective of exploring the comprehensive details of Red Bulls branding strategies. The highlights of the discourse would reveal that through Red Bulls strategy not to select a specific target market, it was able to design programs pertinent to product, packaging, place, price and promotions that are applicable to diverse clientele. The need to maintain and sustain merchandising momentum through brand extens ion and sensation of competitors strategies, coupled with extending to non-drink markets have been positively instrumental to reviewing its positioning and acquisition of an innovatively different marketing focus.